Halff Associates Announces Jessica Baker Promoted to Chief Marketing Officer

Press Releases 03-10-2021

RICHARDSON, Texas  — Halff Associates, Inc. (Halff), one of the nation’s leading and fastest-growing engineering/architecture consulting firms, announces Jessica Baker, PE, PMP, CFM, as the firm’s chief marketing officer and newest management team member.

Jessica started her career at Halff as an intern in 2003 while earning her BS in Civil Engineering from The University of Texas at Austin. After graduation, she rose quickly to team leader for the Water Resources group in Dallas. Jessica was named vice president in 2015 and executive vice president in 2019, when she assumed leadership of the Marketing team. She has served on the firm’s board of directors since 2018.

“Since her early days at Halff, Jessica has been a tremendous leader in our organization,” said President/CEO Mark Edwards. “Her contributions have spanned from leading project teams in our Water Resources practice and then the Marketing team, to developing and leading dozens of technical and professional training courses, and spearheading initiatives that have helped create a premier company culture. Her keen understanding of our industry and strategic approaches to growing our business make her a superb fit as our chief marketing officer.”

Jessica’s distinguished career includes capturing a national contract supporting Federal Emergency Management Agency (FEMA) as part of a joint venture team, worth nearly $600 million in fees. She led a team of more than 100 individuals delivering flood risk identification and disaster response services for FEMA’s Region 6 five-state area of Texas, Arkansas, Louisiana, Oklahoma and New Mexico.

Jessica was named to Engineering News-Record’s national Top 20 Under 40 list in 2018, received the Outstanding Young Alumna Award at The University of Texas at Austin’s Cockrell School of Engineering in 2014 and received the Roy D. Sedwick Service Award for the Texas Floodplain Management Association.

Jessica serves on The University of Texas Civil, Architectural and Environmental Engineering School’s External Advisory Committee (EAC), as a director on the board of the American Council of Engineering Companies (ACEC) Dallas and is a graduate of the Dallas Regional Chamber’s Leadership Dallas program.

Jessica joins President/CEO Mark Edwards, COO Todd Jackson, CFO Joseph Sagel and CSO Russell Zapalac on Halff’s management team.


Halff is an employee-owned, multidiscipline professional services firm. For more than 70 years, Halff has provided innovative solutions for clients and communities throughout the United States, offering full-service planning, engineering, architecture, landscape architecture, environmental, energy, right of way, visualization and surveying services. Halff has 25 offices in Texas, Oklahoma, Louisiana, Arkansas and Florida. The firm is ranked No. 106 in Engineering News-Record magazine’s list of the top 500 design firms in the United States. For more information, visit www.halff.com and follow us on LinkedIn.


Jodi Hausenfluke
(214) 346-6257